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Amazon Gets Physical : Geo-location services and data set to enhance shopper...
Amazon Gets Physical : Geo-location services and data set to enhance shopper experiences in a big way As the holiday shopping season approaches, unprecedented moves by retailers are rocking the tech...
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Be Authentic: Understand the Digital Minds of Millennial Shoppers
The millennial generation boasts of an astronomical sum of purchasing prowess with their minds focused on stacking up experiences rather than their closets. This might sound alarming to retailers,...
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The Evolving Relationships of CIOs and CMOs
CIOs and CMOs are famously referred to as an odd couple. The duo increasingly finds it difficult to understand each other’s perspective. However, given the different school of thoughts, backgrounds,...
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How Location Based Services Will Redefine the Traveler Experience in Airports
In the past decade, global air passenger traffic grew by 70%, a substantial increase showing people are traveling more today than they have ever done in history. Millennials, in particular, are a...
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5 Ways to Use WiFi to Wow Your Customers
In 2020, there will be 24 billion devices connected in the wireless industry with a market prospect of 1.2 trillion. Undoubtedly Wi-Fi will play an enhanced strategic role for enterprises and...
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The Future of the Digital Store Through Proximity Marketing
Physical stores will inevitably adopt in-location digital strategies to keep up with the changing environment as the physical and digital worlds blend. What does this mean exactly? In Forrester’s...
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Top Retailers That Are Enhancing CX Through Location-Based Services
In order to be a great retailer, you need to understand only one thing: the customer. Customers, especially millennials, can be a complex bunch. While most businesses can’t figure out how they make...
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3 Benefits of Location Data Driven Loyalty Marketing
Customer loyalty programs are nothing new. But the strategy behind them needs to be. Most loyalty programs are designed to primarily offer financial benefits to customers. But if you think of it,...
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Digital Transformation: Leaders and Laggards
Nokia, Blockbuster, Kodak, Blackberry — each of these is a neat little demonstration of how digital disruption spares no one. The age of these empires is over. We’re living through a period in which...
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